Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

WK 2 Discussion

WK 2 Discussion

Q Question: Respond to the following in a minimum of 175 words: Managers and their teams must continue to apply ingenuity to freshen work processes and innovation in order to energize marketing strategies. Review Case Study 3, “A. Monroe Lock and Security Systems,” which you can access in the Wk 2 Learning Activities folder. As Ray Monroe has discovered in the case study, despite his best efforts, competitors remain one step ahead. Ray appears to be running out of time and ideas. After reviewing this week's assigned reading, what are some possible ideas to help reinvigorate Ray and his team? Note: Case studies are located in the last section “Part 6: Cases” in the course textbook.

View Related Questions

Solution Preview

Ray Monroe founded the A Monroe Lock and Security System 2 years ago and offered locksmith services to residential and commercial customers as well as to the automobile owners (Hisrich, 1990). The company gave services like lock rekeying, lock and deadbolt installation and master key system (Hisrich, 1990). Initially the locksmith industry was dominated by the small operators, 60 percent of which consisted of an owner and one employee